Google is not only the most important search engine, but it is also an incredible opportunity for anyone who wants to transform the network into an economic enterprise.
For the first time a book explains in a clear, original and accessible to all
,ithout sacrificing scientific rigor,
how to assess the economic potential of an idea and make it as a bargain.
The main site of the world is also a powerful tool communication, integrating perfectly in the landscape of advertising, however, requires new ways to fully express its infinite possibilities and new approaches to transform more and more of an art into a science. The new Google Marketing is the process of assessing the potential market rise to the top and turn this vision into contact with web sites and sales performance.
An integrated system that the reader will learn to measure and improve statistically through the use of free applications and introduction to innovative and patented. Google Marketing prende per mano il lettore fuori dai preconcetti e dagli schematismi - quelli, sino ad ora, hanno caratterizzato l'immagine del portale che si apre sul più grande mercato della storia dell'umanità - per condurlo verso la nuova frontiera del marketing e della comunicazione pubblicitaria. È un testo indispensabile per chi voglia fare business con la rete o che voglia semplicemente conoscere le effettive potenzialità che si celano dietro la famosa pagina di ricerca o con quali metodi affrontare un mondo che è definitivamente cambiato. Google Marketing takes the reader by the hand away from the preconceptions and schematics - as, until now, have characterized the image of the portal that opens onto the largest market in human history - to lead him to the new frontier of marketing and advertising.
It is an essential book for anyone wishing to do business with the network
or simply want to know the real potential behind the famous search page or methods with which to face a world that has definitely changed.
There are those who only sells its advertising, we sell results.
"Google Marketing" is a complete and integrated process
that starts from an analysis of the research, following which plan an effective strategy is the Pay per Click is the natural visibility. Insegniamo a testare sistematicamente l'efficienza del sito ea provare l'efficacia di questo processo con le statistiche, al fine di migliorare il processo e controllare la gestione dell'intera campagna. We teach to test the efficiency of the site and to systematically test the effectiveness of this process with statistics in order to improve the process control and management of the entire campaign.
All these elements are essential and interrelated and determine the success of an advertising campaign with the capture of its market.
What is an Adwords campaign optimized for a site ineffective?
What is a search engine optimization (SEO) that generates a low profile for business?
You must buy all the keywords or a business worth investing in visibility for free?
What is the real-market of your business idea?
How do you get good contacts by Google ?
When a site works and when not?
What really matters to your customers online?
It makes sense to take your business online?
Which Budget? Quali risultati possibili ? What possible outcomes?
"Google Marketing" is the new way to use the entire suite of tools Google and the best Internet marketing plan and better manage your business on the Internet.
1 Chapter 1: Introduction to the Google Marketing
1.1. The apparent docilit search engine
1.1. Google: a tool for research or commercial unopportunit
1.2. A happy event: the birth of Google
1.3. Google Grows Up
1.4. Internal context and external environment
1.5. Google over the Internet
1.6. This is a bright and shining future
2. Google and the advertising
2.2. Google and Marketing
2.3. Communication tools of traditional
2.4. Google as a means of innovative communication
2.5. The relationship between site and Google Marketing
3. The process of Google Marketing
3.2. The process of Google Marketing
3.3. The importance of the site in the process of Google Marketing
3.4. The management of the process of Google Marketing
3.5. Performance goals of Google Marketing
4. Marketplace visibility
4.2. The sources of visibility
4.3. The items and needs
4.4. What do you search on Google?
4.5. From words to the needs for the design of the market
4.6. Content providers
4.7. The magic moment
4.8. The market continues
5. The natural visibility
5.2. The main tools of Google Marketing
5.3. Understand the goal of Google
5.4. Introduction to natural visibility
5.5. The natural visibility on Google
5.6. The management of Google sitemaps
5.7. Besides managing Sitemaps
5.8. The rules for Google
5.9. Other methods for natural visibility
6. The visibility fee
6.2. Adwords Base: how to make the first ad campaign
6.3. Adwords: Intermediate
6.4. Adwords: advanced level to become real experts Google Marketing
6.5. Lottimizzazione Adwords advertising campaign.
6.6. The Pay per click limit
6.7. Lottimizzazione the advertising campaign using Adwords Luso Matrix ProfessionAd .
6.8. Hundred reasons (or almost) to create an advertising campaign through Google
7. The site in Google Marketing
7.2. The possible functions and potential targets of a website
7.3. The site Marketing & Sales Oriented
7.4. The consumption habits on the Web
7.5. Marketing techniques to design a website
7.6. Design techniques for web promotion
7.7. Visitors return
7.8. Marketing objectives of a site
8. The statistics for the improvement of the Google Marketing
8.1. Introduction to Google Analytics
8.2. The objectives of the marketing process and process control
8.3. The assessment of traffic sources
8.4. Beauty consulting keywords
8.5. Beauty consulting visitor behavior
8.6. Beauty consulting site content
8.7. The activities of modification and controllo1
8.8. The determination of the quantitative objectives of the trial
8.9. The profitability of the process of Google Marketing
9. The process of Google marketing: an overview
9.1. Google and marketing
9.2. The process of Google Marketing
9.3. The possible lines of evolution
9.4. A new competitive advantage
9.5. The egg and the chicken