An essential book for:

• Learn how to see your idea or your activities on Google™
• Discover how to understand what your customers are looking for on Google™
• See how to use the Internet to search for new customers or new business contacts
• Learn how advertising with Google
• Understanding the basic rules for making a site effective
• Find out what changes in marketing and advertising with Google™

It also allows you to: :

• Make new possibilities of international development of your ideas or your business need
• Learn how to use tools for professional advertising Google (Adwords™)
• Learn how to understand a site to Google™ Sitemaps and using the rules of indexation (S.E.O.)
• Learning to read and interpret statistics of visibility (Analytics)
• Knowing how to measure and improve the process of advertising and research activities of your customers
• See how you can find the perfect advertisement.

Abstract

1 Chapter 1: Introduction to the Google Marketing
1.1. The apparent docilit search engine
1.1. Google: a tool for research or commercial unopportunit
1.2. A happy event: the birth of Google
1.3. Google Grows Up
1.4. Internal context and external environment
1.5. Google over the Internet
1.6. This is a bright and shining future

2. Google and the advertising
2.1. Introduction
2.2. Google and Marketing
2.3. Communication tools of traditional
2.4. Google as a means of innovative communication
2.5. The relationship between site and Google Marketing

3. The process of Google Marketing
3.1. Introduction
3.2. The process of Google Marketing
3.3. The importance of the site in the process of Google Marketing
3.4. The management of the process of Google Marketing
3.5. Performance goals of Google Marketing

4. Marketplace visibility
4.1. Introduction
4.2. The sources of visibility
4.3. The items and needs
4.4. What do you search on Google?
4.5. From words to the needs for the design of the market
4.6. Content providers
4.7. The magic moment
4.8. The market continues

5. The natural visibility
5.1. Introduction
5.2. The main tools of Google Marketing
5.3. Understand the goal of Google
5.4. Introduction to natural visibility
5.5. The natural visibility on Google
5.6. The management of Google sitemaps
5.7. Besides managing Sitemaps
5.8. The rules for Google
5.9. Other methods for natural visibility

6. The visibility fee
6.1. Introduction
6.2. Adwords Base: how to make the first ad campaign
6.3. Adwords: Intermediate
6.4. Adwords: advanced level to become real experts Google Marketing
6.5. Lottimizzazione Adwords advertising campaign.
6.6. The Pay per click limit
6.7. Lottimizzazione the advertising campaign using Adwords Luso Matrix ProfessionAd .
6.8. Hundred reasons (or almost) to create an advertising campaign through Google

7. The site in Google Marketing
7.1. Introduction
7.2. The possible functions and potential targets of a website
7.3. The site Marketing & Sales Oriented
7.4. The consumption habits on the Web
7.5. Marketing techniques to design a website
7.6. Design techniques for web promotion
7.7. Visitors return
7.8. Marketing objectives of a site

8. The statistics for the improvement of the Google Marketing
8.1. Introduction to Google Analytics
8.2. The objectives of the marketing process and process control
8.3. The assessment of traffic sources
8.4. Beauty consulting keywords
8.5. Beauty consulting visitor behavior
8.6. Beauty consulting site content
8.7. The activities of modification and controllo1
8.8. The determination of the quantitative objectives of the trial
8.9. The profitability of the process of Google Marketing

9. The process of Google marketing: an overview
9.1. Google and marketing
9.2. The process of Google Marketing
9.3. The possible lines of evolution
9.4. A new competitive advantage
9.5. The egg and the chicken

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